What I offer
User research & service design
I help teams understand people, so they build the right thing.
Every product decision carries risk.
Let's lower it.
View my work
What I specialise inUncovering what people don't say
01
Latent needs
The needs people can't put into words yet: the workarounds, contradictions and frustrations they've learned to live with.
02
Quality insights
Grounded in evidence and sharp enough to change how a team sees the problem, not just confirm what it already thought.
03
Strategic direction
Insights turned into where to go next: what to build, for whom, and why it matters for the business.
Some of my work03 studies
Background10+ years
From product
design to
research-led
discovery.
I came to research through product and service design. I became a designer to solve problems, and learned early that the hardest part is making sure you're solving the right one.
I have more than 10 years of experience in product and service design. Since 2019 my work has centred on research-led discovery: in consultancy, in-house at Wallbox, as a freelance researcher, and teaching Human-Centered Design at Elisava.
Experience2013 — now
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2023 – 2024
Lead Innovation Product Manager · Wallbox
Led a team of 4 in 0-to-1 product discovery. Ran qualitative and quantitative research loops whose insights directly informed Wallbox's product line, facilitated strategic alignment workshops and built the company's product and service blueprints. Validated new hardware and software through rapid prototyping across user, technical and business criteria.
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2021 – 2023
Innovation Product Manager · Wallbox
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2021 – 2025
University Lecturer · Elisava, Master of Sustainable Design
Created and taught the Human-Centered Design course for product and service design: research to uncover insights, definition and validation across the whole life cycle.
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2020
Master's Thesis · Opinno
Qualitative user research, co-creation sessions, prototyping and validation for the Business Design department's pharma vertical.
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2019 – 2020
Strategic Design Intern · Chemistry, Singapore
User-centred design consultancy. Qualitative research, data synthesis, service design, roadmapping and workshop facilitation for clients such as Siemens and the Government of Singapore.
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2013 – 2018
Product Design & Project Management · Roca, Puig and others
Product development from briefing to industrialisation, including products now on the market.
EducationLanguages: ES · CA · EN (C1)
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2018 – 2020
MSc Strategic Product Design · TU Delft
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2010 – 2014
BSc Industrial Design & Product Development Engineering · UPC Barcelona
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2019 – 2021
Courses
Human Computer Interaction (edX, 2021), Creative Facilitation (TU Delft, 2019).